Vivien Yap, one of Australia’s premier real estate agents, deploys Propic artificial intelligence technology to meet customer expectations for 24/7 customer service.
Ray White Dalkeith, Principal, says he is “extremely excited” to bring Propic’s concierge AI virtual assistant to the sales and property management departments.
“There has been a shift in the level of service that customers expect,” said Yap.
“In today’s world, everyone wants something quickly. Potential clients don’t want to wait for an email or a phone call. They want answers now.”
“We want to be able to respond in real time, and we want to be able to reply immediately. Propick allows us to provide an extra layer of service to our clients.”
Yap, who operates in Perth’s luxury real estate market, said Propic’s AI technology would be particularly useful in servicing the agency’s many international clients.
“Since the borders opened, we have had many international and traveling clients,” she said.
“When you are abroad or away from your family, I think many people would like to communicate by email in the early afternoon or at night.
“As much as I want to work 24/7, I am human and need to sleep. To do.”
Yap said deploying a virtual assistant is not a one-size-fits-all model and every response to a client can be tailored to meet her brand’s tone and high standards.
“This will allow us to provide better customer service,” she said.
“Better conversation, better tone of voice, better grammar. You can check and double check everything.”
Yap also said that working closely with Propic AI Industry Lead Jin Choong has given him confidence not only in his technical capabilities, but also in meeting client needs.
“What I love is that Jin is a former real estate agent,” she said.
“He runs his own office, has a very successful business, and understands the pressures of working as a realtor or agency.
“Jin communicates directly with the people building the data points to understand what we need to offer our clients as a service.”
Jeffrey Gray, Founder and CEO of Propic, said it was great to have Mr. Yap and the Ray White-Dalkeith/Claremont team join the Propic family.
“Vivian is one of Australia’s best agents and has won the annual REA Excellence Award for Top Home Salesperson in Western Australia 2021,” he said.
“It’s great to have an agent on board with Vivian’s abilities.”
Gray said Yap’s choice of Propik’s AI technology was fueled by Propic’s successful fiscal year 2021-2022. Because at Propick, the customer base has grown 200% of his, with more agencies responding to consumer pressure and being ‘always on’ while protecting their mental health. of that staff.
He said Propic posted triple-digit revenue growth year-over-year.
“Our customer base has more than doubled, and the business’s revenue has doubled in 12 months, and this continues year-over-year,” said Gray.
“We’ve had three years of consistent growth. Even as our business grows, we’re doubling every 12 months, so you get compounding growth.”
Gray said the number of properties being managed using Propic AI technology has grown from 4000 to over 40,000 in the last 12 months, and the acquisition of Property Realm will reduce stress levels and workloads for property managers. said it was possible.
This ability to “solve problems” for clients is what drives Propic’s success, he said.
“We have been able to prove to the industry year after year that we are solving real problems,” Gray said.
“The fact that we have created a true machine learning AI for real estate is mostly secondary, our driving purpose is to make lasting change for this generation.
“We are helping modern real estate pioneers serve an always-on generation without sacrificing their own mental health and business success.
“If you can demonstrate to your customers, here are some of the real challenges you face in your business: scalability, costs, massive exodus of property managers, recruitment, stress. You can do a demonstration in a material way: how the technology will affect their business and it will prove it’, then it will make the process much easier. ”
Gray remained timid about what Propic will do in the real estate AI space over the next 12 months, but said that outbound prospecting AI and voice-related AI “will play a big role,” with significant growth. hinted at a significant rebranding.in the near future
“Since we started Propic three years ago, we’ve been listening and learning,” says Gray.
“As we head into the new fiscal year, I feel renewed clarity about our purpose, the problems our products solve, and where we believe we are headed as an industry.
“In the coming weeks you will see our new look, who we are and how we are helping modern real estate pioneers always move forward and keep moving forward. It gives us a clearer understanding of where we are in the world.”
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