Grow your business by automating these four things in your email marketing

Opinion expressed by entrepreneur The contributors are themselves.

Companies use email for marketing because email is an effective way to reach their customer base through the channels they use most often.People spend many Length of time to check email — 143 minutes per week adjustment — Make email one of the most direct communications. Can you think of a better channel to develop your customers and guide them into the process of reaching your sales goals? By 2023, email is estimated to generate about $ 11 billion in revenue, so ignoring email will reduce profits.

Email marketing is a beast of topics that can require a lot of maintenance work without the right tools. Fortunately, there are some great automations that make email campaigns more effective and overall easier. If technology helps drive results, you don’t have to do it all yourself. Email marketing automation does the job for you and not only saves you time, but also helps you grow your sales.

Related: Why Automated Email Marketing Is An Essential Tool For Small Business Owners

Plan to use automation for email marketing from the beginning

Planning an email strategy is a prerequisite for going anywhere. Do you think you can take pictures and swing your wings in the dark? That is the secret of failure. Successful email marketers believe in 6 Ps: Proper planning in advance prevents performance degradation.

Here are four things you can automate with email marketing and make your life easier from the start.

1. Set up a sign-up form using the email validation API

Growing your mailing list is not easy, so make sure you have several places to collect your email addresses. The rookie move is to have an email sign-up buried in a place where people really have to dig deeper and search. Instead, consider placing multiple sign-up forms in prominent locations.

One of the automations you don’t want to forget is to connect a real-time email checker that runs in the background on all these forms. If someone tries to sign up with an invalid, disposable, or abusive email, it won’t infect your list.

The email validation API not only detects these bad emails, but also tells the user if they mistyped their email address. In addition, you will be prompted to enter it correctly so that you do not lose leads.

Keep in mind that even if you are using the API on your sign-up form, you still need to batch validate your entire list several times a year. Find a good email verification service and upload the entire list to identify the contact who had the problem. Good service can also inform you about the activities of your subscribers. If people do not have your email open, continuing to send them emails will only compromise the deliverability of your emails.

Related: Email Automation: Why Automation Is Needed and How to Use It

2. Set up automated double opt-in emails for increased engagement

This is a very simple action that allows you to remove all lukewarm and half-hearted people from the list. It also prevents someone from signing up for someone else’s email.

Double opt-in means that an email will be sent automatically for each valid sign-up. Emails can welcome and thank new subscribers and let them know that they need to confirm their interests. All they have to do is click on the unique link they receive in the email.

Spammers are known to target email lists that use the increasingly obsolete single opt-in method, making them easier targets. Protect yourself from these risks with double opt-in automation. You don’t want half-hearted readers. If they click the link without worrying about your email, it’s probably worth asking: what’s the possibility of converting someone who isn’t already committed?

Related: 5 Automated Email Marketing Messages You Should Use

3. Set up trigger email to save time

Suppose a customer joins a chatbot or phone support to ask questions, troubleshoot, or make a purchase decision. You can set up an auto-triggered email asking if you’re happy with the experience. First, it gives you an idea of ​​what your support or sales team is doing. You will also be given the opportunity to correct situations where the customer did not go as expected.

Consider all the possibilities of trigger email. Suppose you want to ship an item to a client for the entire month before the invoice is issued. You can automate your monthly email invoice. You can also send purchase receipts and monthly donations to nonprofits.

There may be email automation that you can set up for most things in your business. It takes some work to activate them, but it can save a lot of time in the long run.

Related: Why Email Marketing Better Business Over Social Media

4. Set up a drip campaign to get the results you want

A drip marketing campaign is a set of emails that target specific customers based on where they are on different purchasing channels. These can be set automatically based on the actions you perform (or do not perform) or changes in status.

Let’s say someone starts a purchase in your online store but abandons your cart without completing the purchase. What if the short email to return to the cart and check out is consistently “drip”?

That’s the drip campaign — and it can be rewarded. When the customer completes the desired action, they are excluded from the drip campaign.

You can use these drip emails to target people who have used the prizes you have provided, such as white papers, audio downloads, and emoji. If someone signs up for a webinar or live stream, you can automate some stable emails to solidify relationships or suggest complementary products.

This kind of automation saves mental and time resources. Just write these drip campaigns cleverly and strategically. You also need to arrange the emails in the most meaningful order. That way, you can fine-tune your drip campaign from time to time and use it indefinitely.

Related: 4 ways to drive conversions using drip email campaigns

Work to make email automation work

All of these automations are time consuming to plan and assemble. As the saying goes, “hurry up and go to waste.” Therefore, you need to think carefully and carefully when setting up email automation. If you have to go back and rewrite or rethink it a lot, you’ll be frustrated and waste a lot of time in the long run. The key to using email marketing automation is to be very careful and understand it right from the start. Since then, many jobs have been taken care of for you. You’ll have more time to look at the metrics and think about ways to improve the situation.

..