The NASCAR at the NBC booth consists of Rick Allen (left), Jeff Burton, Dale Earnhardt Jr. and Steve. … [+]
The next weekend at the Indianapolis Motor Speedway presents a unique challenge to NBC Sports.
For the third consecutive year, both the Nascar and NTT IndyCar series will race at the Yard of Brix on certain weekends, and the event will air on NBC this Saturday and Sunday.
The challenge of running two major sporting events one weekend is that I love Sam Flood, executive producer and executive producer of NBC Sports.
“It’s just a non-stop action, and cross-pollination is the best part of it,” Flood said. “We hold two racing leagues together, share facilities, and preferably spectators.”
The unusual opportunity for two of America’s most popular motorsports to race together on the same track on the same weekend began in 2020. The Covid-19 pandemic forced both series to devise a schedule. They race together in Indianapolis, owned by Roger Penske.
Dale Earnhardt Jr. is actually an analyst for both events, and James Hinchcliffe will be attending the Xfinity series booth on Saturday.
“I think there’s been a lot of respect for going from open wheels to stock cars for decades,” said NASCAR Hall of Fame Ernhard. “There were a lot of great situations and opportunities that the driver drove. IndyCar drivers were successful in stock cars, and stock car racers were also successful in Indyin IndyCars.”
This weekend’s dynamic racing duo offers NBC a great opportunity to continue its momentum.
The NASCAR Cup Series ratings for the start of the NBC / USA Network portion of the season have increased by 4% compared to last season. Viewership has increased compared to last year’s comparable race at NBCSN.
At the Sunday event at Pocono Raceway, viewership increased by 4% and USA Network was the top television network, including broadcast, during the race with 2.59 million viewers. The Atlanta race at USA Network had 2,626 million viewers, surpassing all 2021 races at NBCSN.
“Part of our job is to market sports and be on the racetrack. Rutledge Wood has some unique content in and around the race,” Flood said. “That’s one of the things NASCAR’s Jim France asked us to keep showing us what’s happening on the racetrack. When we go to the race, we’ll keep watching it on TV. . “
In addition, the NTT IndyCar series is off to a great start in five years for Comcast as a whole.
CMCSA
The flood attributed the increase in reputation to both series’ dedication to finding innovative ways to attract new fans.
“The fact that fans have returned to the racetrack in record numbers will reinvigorate the race event,” Flood said. “It’s more than a race-it’s an event. You saw the crowd at Pocono last weekend, and you saw the crowd for IndyCar.
“In both cases, it feels great, and when it’s more than a race, it’s a big benefit because it attracts the audience at a much higher level. The self-fulfilling prophecy of having more fans on the stand, I think it means more highlights to watch the race. “
NBC also promotes motorsport programs with WWE.
Flood said: “We’ve been working closely with WWE to move viewers back and forth between NASCAR, IndyCar, and WWE. Superstars are appearing on the racetrack, so we’re advertising to everyone involved. . “
The Green Flag for the IndyCar Series event will take place on Saturday, July 30th, and the Cup Series race in Indianapolis will win the Green Flag at NBC on July 31st.
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