Kansas Reflector welcomes input from writers who share the goal of broadening the conversation about how public policy impacts the daily lives of people across the state. Eric Thomas, Kansas He directs his association with the Scholastic Press and teaches Visual Journalism and Photojournalism at the University of Kansas.
Sports Betting Thursday Announcement Starts September 1st Whether you support the Jayhawks, Chiefs, Wildcats, Shockers, Royals or Sporting KC, Kansas brings the state closer to a wonderful new world for sports fans.
During the Kansas Legislature approved sports games Earlier this year, a complex multi-billion dollar marketing and technology machine was triggered and already in motion before the launch date. And that machine will certainly change our state’s relationship with sports.
Some of these changes are minor and cosmetic. But other changes change the way we watch games, and most fundamentally who we root for.
Here are my notes on how gambling on the scene has already changed the sport, and my predictions for future changes.
Betting signs in new places
The visual landscape when watching sports or reading a book about sports is never the same.the U.S. Supreme Court 2018 National Sports Bettingbetting odds permeate all mainstream sports apps.
On my phone, ESPN’s app offers PickCenter, which provides run lines, money lines, and over/unders for the Royals’ game against the Tampa Bay Rays on Friday. You can also get “your own PickCenter analysis” with a subscription payment. CBS Sports and most other apps offer the same betting details. Sometimes you’ll see a home page scoreboard that you don’t even have to click to read about the game.
Like me, you spent decades scanning dailies and sports pages, scanning hundreds of agate lines to display scores and betting lines. In most newspapers, betting information has been relegated to off-page boxes, demonstrating the disturbingly linked relationship between sports journalism and gambling.
The paper was intended to inform both the genuine affection for one’s favorite team and the reluctant habit of placing bets against the same team at the local bookmaker.
You should expect sports betting information to be just as present when watching sports broadcasts as it creeps in. I shyly hinted at how it would affect me. Play-by-players like NBC’s Al Michaels admit the liberation is more direct.
Like me, you spent decades scanning dailies and sports pages, scanning hundreds of agate lines to display scores and betting lines. In most newspapers, betting information has been relegated to off-page boxes, demonstrating the disturbingly linked relationship between sports journalism and gambling.
“So for years I used to come in through the back door, sometimes through the side door, and now I think they allow me through the front door. It’s not that much.” It’s not fun, it’s subtly done,” Michaels said. told the Associated Press last year.
In addition to this shift towards verbal attitudes, the networks that broadcast the games offer more gambling information in their pre-game programming.However, they are only useful for contextualizing game analysis or broader storylines”
Looking to a country where sports betting has permeated its culture for decades, sports betting brands have become visually ubiquitous, suggesting just how much they could end up regretting. will be
The English Premier League is arguably the top football league in the world. Sports betting that has long been allowed. 40% of league teams We have contracts with sports betting companies to provide advertising images on the front of team uniforms.This summer, the league ready to ban There is such an advertisement on the front of the shirt, Ban have stalled.
Many North American sports teams, to a greater or lesser degree, advertise on their jerseys.of The Washington Capitals signed a deal Last year Caesars Sportsbook added a 3 x 3.5 inch patch to the jersey. So don’t be surprised if you see his FanDuel logo on your favorite player’s chest next season.
The tension is refreshing. How can a player go all out to win while hundreds of people wear ads on sites that invest money in his losses?
The line between journalism and gambling advertising
Publications allow advertisers to consistently blur the line between paid-sponsored advertising and staff-member journalism.The line is particularly hazy these days Kansas City Star sports web pageThe most prominent property on the page in the upper left quadrant is dedicated to a module labeled ‘Wagering’.
That content package uses the same font, story structure, and signature line for writers. However, the content is sponsored.
“When you purchase from one of our links, we may earn a commission.” the page explains“The newsroom and editorial staff were not involved in the creation of this content.”
That warning will be followed by a promotional blitz for each company offering sports gambling in Kansas. The headline of each post promises a “review,” but the writers at Gambling.com rave about the feature without considering the critique.
The last words of these reviews (some of which are over 3,000 words) have similar cut-and-paste warnings about “responsible gambling.”
of Wichita Eagle Sports Homepage The same “reviews” are there for readers, but they don’t display the bet content in the same prominent way. Both publications are owned by the same parent company and use the same website template.
in-game chat
Sports media aside, Kansas should prepare its fellow fans to behave differently during games. A never-ending buffet of wagering options on certain games could create a perverse cheering incentive for the fans sitting next to you at the bar.
Imagine a Kansas City Chiefs die-hard fan sitting next to your buddy crunching chicken wings in a Patrick Mahomes replica jersey. By betting “under” a game, he expects a game with a lower score. So when the game is already secured for the Chiefs, don’t be surprised if he’s rooting for the Chiefs to take a knee instead of throwing another touchdown pass by Mahomes.
Sports betting confuses our fandom.
Of course, many fans are familiar with this from years of fantasy sports and illegal gambling. But legalized gambling has led more fans to check their phones at the end of a game and consider whether a $500 stake or a coveted team is more valuable.
Attractive VIP packages
In this week’s email, I received a glamorous brochure from DraftKings VIP promising “enhanced promotional offers,” “invitations to private events,” and “exclusive hosting.” The ad’s cover showed a map of Kansas with sunflowers strewn across the northwest corner of Kansas (Hello, St. Francis!).
The message of the black and bronze ad is clear: gambling is as easy as downloading an app, but I can have an exclusive and swanky experience (via phone?). This appeal may help separate DraftKings VIP from other gambling providers. However, the unspoken message is that more spending (“entitled dynasty members”) will pay off.
Such marketing creates a slippery slope to irresponsible gambling even before the launch of online gambling is announced.
Of course, all of these sports, culture, advertising, and journalism dominoes set in motion long ago. The focus now is on how it affects Kansas people when they cheer on their couches. Sports on his mobile phone He gambles He may have an app.
Through its opinion section, the Kansas Reflector works to amplify the voices of those affected by public policy or excluded from public debate. For information, including how to submit comments, click here.
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