Independent research funding from Flutter Entertainment was set up to support the first baseline study of its kind to inform global marketing and advertising standards in gambling for operators and regulators.
Toronto, August 8, 2022 /PR Newswire/ – Responsible Gambling Council (RGC) is pleased to announce that it has received funding from a global sports betting, gaming and entertainment provider. flutter entertainment To conduct groundbreaking research on marketing and advertising in the online gambling industry.This welcome news comes just a few months later Canada’s Legalization of single-event sports betting and of Ontario The newly regulated online market saw a significant influx of iGaming-related marketing and advertising across all media channels.
Led by researchers at RGC’s Center for the Advancement of Best Practices (CABP), this multi-phase, independent research study examines the current state of marketing and advertising on a global scale, highlighting key operations such as: Provides policy recommendations to address your environment. Ontario When new jerseyThis multi-step project will evaluate evidence from research that characterizes potential best practices for responsible marketing and advertising practices, as well as insights from regulators and operators that help identify opportunities for quality improvement. increase. A completion date for this comprehensive study is set for early 2024.
“Through this research, we are not only able to make necessary changes to our marketing and advertising standards here. OntarioIt also has the ability to significantly influence the harm minimization efforts of jurisdictions around the world.” sherry white, CEO, RGC. “This comprehensive study truly highlights the cultural shift our industry is currently experiencing, and leveraging our research partners can have a greater impact in protecting our players and communities. increase.”
With the rise of sports betting and iGaming, in many jurisdictions including: Ontarioespecially in legal, semi-legal and gray market environments, there is a need to better understand the impact marketing and advertising play in this new gambling environment.
“We see an opportunity to provide cutting-edge thought leadership to the industry. We need to better understand the impact of increased marketing and advertising on all stakeholders.” George Swenney, Flutter International, Vice President of Regulatory Affairs. “This foundational research will help us make the progress needed to close the gap between best and better practices in an area of critical importance. It is one of the key pillars of the Playwell strategy and we are delighted to collaborate with RGC in supporting this important research.”
RGC looks forward to continuing to work with operators, regulators and all stakeholders to develop research leading to evidence-based best practices that reflect the evolving needs of players and the industry. Through these processes, RGC contributes to building a world-class responsible gambling framework. Ontario Influencing responsible gambling policies and practices around the world.
About RGC
The Responsible Gambling Council (RGC) is an independent non-profit organization dedicated to preventing problem gambling.We are committed to working with all stakeholders, including operators, regulators, players and families, to reduce gambling risks and provide information and resources to those who need support. . Learn more about ResponsibleGambling.org.
About flutter
Flutter Entertainment is a global operator of the world’s most innovative, diverse and unique sports betting and gaming brands.listing of London FTSE100, in Dublin A component of Euronext and EURO STOXX 50, Flutter has over 18 million customers worldwide and is licensed in over 20 regulated markets. With a long-standing commitment to safer gambling, the Positive Impact Plan, at the heart of Flutter’s global sustainability strategy, is helping customers play well. Flutter recognizes that there is no “one-size-fits-all” solution for promoting safer gambling, and leverages Flutter’s global scale, capabilities and expertise to provide players with tools, information, and positives. Support that enables a safe and enjoyable experience in Learn more about Play Well strategies here.
SOURCE ON RESPONSIBLE GAMBLING COUNCIL
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