How new media is changing the way business is done

PARIS, FRANCE – OCTOBER 8: In this photo illustration, the logos of social media applications, … [+] Twitter, Google, Google+, Gmail, Facebook, Instagram and Snapchat on the screen of an Apple iPhone in Paris, France, October 8, 2018. Google has decided to shut down the Google+ social network after discovering a security vulnerability affecting the data of at least 500,000 users. (Photo illustration by Chesnot/Getty Images)

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The content industry has made great strides and developments in social matrices and other areas. One area that has become a declarative area of ​​programming change is real estate.

The ability to create videos at low or no cost is nothing new and YouTube has created the world’s leading market. However, the advertising element is rather unique as it relates to industries such as real estate.

Agents have famously used everything from buses, billboards, TV commercials, cold calls, postcards, digital advertising, SEO, to varying levels of success. It’s a rule of thumb to invest some profit in marketing, and TV commercials are reserved only for the best and most successful agents due to the high buy-in. Otherwise, it risks airing on Wednesdays at 3am.

Consisting of Levi Lascsak and Travis Plumb, Reel Agents sought to use YouTube as a medium to promote their freshman real estate business. In his first year, they generated him $1 million in commissions, but zero advertising dollars.

Miami, USA: Photo from the YouTube homepage on March 13, 2007. … [+] Viacom giant files $1 billion lawsuit against Google and affiliate YouTube on March 13, 2007, accusing video-sharing website of “massive” copyright infringement Did. Viacom, which owns MTV, Paramount Pictures, and others, said YouTube “has built a profitable business by using fans’ enthusiasm for the creative work of others to enrich itself and its parent company, Google.” ‘ said. “Their business model is based on building traffic and selling ads from unauthorized content, which is clearly illegal and clearly violates copyright law,” said the media entertainment company. AFP PHOTO / ROBERT SULLIVAN (photo credit should read ROBERT SULLIVAN/AFP via Getty Images)

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“Well, 87% of agents fail within their first two years in real estate,” says Lascsak. “When I met with some of the industry’s top influencers, they repeatedly said they had never heard of this.”

he continues. I have a financial services background. Travis had his agency in marketing, but he had never been on YouTube the way we were, doing things like paid search and paid advertising. ”

Today, the two are teaching agents how to leverage the new age of media in the same way. Ultimately, he wants to create a business that can make 7 figures from his 6 figures without advertising from YouTube.

“On top of that, we also offer editing services, because YouTube has great features like editing and optimization, SEO,” Plumb said. “So we’ve got an agency for people who want to take advantage of this opportunity.”

Levi Rusksack of The Reel Agent.

reel agent

The concept of using new types of media to generate external revenue away from media has grown dramatically over the past five years.

Podcasts are being used to great effect by people across the entertainment sector, not just to create shows, but to ultimately bring their own stories to life across TV, movies and other content. . Social media has become a full-fledged industry, both in terms of marketing and revenue generation. Streaming platforms recognize that the cultural influence (zeitgeist) on fashion, music, and movements is greater than you might imagine. Take Stranger Things’ revival of Kate Bush, for example.

Process changes have created more opportunities for more people. With low approval ratings and creativity being paramount, viewers and business people alike will see opportunities continue to grow in several areas of media.

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